Philosophy
A few words about our USB cables and our philosophy. We have been humbled and overjoyed at the response to our USB cables. Since their introduction, our cables are considered by many to be the "Best in Class" and are used by many reviewers and musicians as their reference USB cables.
This overwhelming response is most gratifying as we expended a great deal of effort researching, prototyping and testing our USB cables before their release almost two years ago, and it is nice to know that many appreciate all the hard work, effort and money that was spent to develop them. Thank you to all who have purchased our cables and are currently enjoying them, and welcome to those of you who are just now investigating the difference a well designed USB cable based on solid engineering principles can make.
USB cables are tough to get right, and the overall performance of the cable depends on much more that using good quality parts, braiding or twisting some wire together, covering the whole thing in some type of sleeving/jacketing or Techflex, and getting some fancy heat shrink made up. Locus Design is recognized as the leader in the audiophile USB cable field, we have been producing audiophile USB cables longer than any other cable company, and continue to try and advance the state of the art.
As an aside, costs on raw materials are continuing to rise, however, instead of raising the price on the below cables, we will forgo fancy packaging that is designed to encourage "pride of ownership". We give our customers more credit than that, as ultimately, the sound is what matters, not how nice the box it came in is. Your cables will be simply packaged, with an owners manual and an identifying label...that's it. Simple packaging means less cost for you, less trash to dispose of, and less of an enviromental impact.
